Heyzap, a Y Combinator-incubated social platform for mobile games, is releasing a software development kit today allowing developers and publishers to introduce Heyzap ads to their games. Basically, it's turning Heyzap's social network into an ad network too. Developers can use it to make more money, or to promote their games in other Heyzap games. You can see a sample ad to the left, highlighting one of Heyzap's big advantages as an ad platform: The company knows what games users have played (since they're sharing that information with friends on Heyzap), and it can make a reasonable guess as to other games you might be interested in.Source: http://feedproxy.google.com/~r/Techcrunch/~3/K1gyoLIlXe0/
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